2010 ROUSH MUSTANGS: ENOUGH BANG FOR THE BUCK?[Get the
latest "Truth With Speedzzter" here]
Make no mistake about it: Truth With Speedzzter loves Jack Roush.
Roush is even more important to Ford Motor Company today than Holman-Moody AND Carroll Shelby were combined to Ford during the legendary "Total Performance" era. Roush is the single most important "outsider" to Ford's motorsports efforts since 1981. Without Roush, the awesome Ford GT (which will likely be the high water mark for Ford for the foreseeable future) might not have happened.
Truth With Speedzzter can even forgive Roush's contracting on projects with Ford's competitors because he's got to keep the doors open and the heart of his company bleeds Ford blue.
And we like the
idea of Roush building street cars with a harder, purer edge than the "Melvins," cheapskates, and the tree-huggers in the Glass House could ever allow to escape as regular production models.
At least Roush's street beasts still have a warranty . . . unlike some other Ford-based tuner cars ((cough) ahem . . . SAH . .(Cough) . LEEEN . . . (cough) (cough)).
But are they good values? Roush will debut his 2010 line-up of tuner Mustangs later this monthHowever, with all the talk of "427" and Roush-specific badging and body appearance packages and "Roushchargers," Truth With Speedzzter still wonders whether Roush cars really provide a decent bang-for-the-buck.
Roush cars appeal to a "do-it-for-me" muscle car buyer who wants something other than an ordinary tuner car. Thus part of the cost mark-up is for the panache of owning a "Roush."
Yet in the eyes of some, Roush's late entry into the tuner field puts his products a rung or two below more established tuners like Shelby and Steve Saleen (not to be confused with Steve's old company). Such an assessment is probably not fair because of Roush's decades of competition success (which far outshadow Shelby in the minds of some) and obvious in-house engineering prowess. Still, public perceptions aren't always fair.
Roush is a bit like the Rodney Dangerfield of the Mustang tuner scene: Not enough respect.
The problem with the value question is the box Roush is forced to work inside.
It's a box dictated by the parsimony of Ford Motor Company. Apparently Roush has to deconstruct production Mustang GTs to build its appearance and peformance packages. This reassembly process is inherently inefficient and costly. Thus, what seems like modest performance and appearance upgrades cost thousands over a production model. It eliminates much of the advantages of mass production and assembly line technology.
Because of the weak hypereutectic pistons, cast cranks, and spindly cracked-cap rods in the production Mustang GT engines, Roush has to pull and rebuild them with proper forged internals for reliable high-boost use. Just like when Mustang enthusiasts do this at home, this is an expensive proposition.
But given the huge cubic inch advantage of production Chrysler and GM muscle cars, Modular-powered Fords simply aren't competitive without high boost.
If Ford would just optionally equip the production V8s
properly with forced-induction-ready forced parts (or even factory-installed forced induction), some of this unnecessary expense would be eliminated.
Moreover, Roush (as is most Mustang enthusiasts) is forced to work without DOHC four-valve heads. Given the small bore size of the Modular V8, this is a major disadvantage.
Four valve DOHC heads are one of the major advantages of the Modular V8, yet Ford has never properly taken advantage of this design feature, either in production form or in the aftermarket.
Roush has also been reluctant to push the envelope on efficient high-performance technologies, such as turbocharging, variable geometry intake manifolds, ram-tuning combined with supercharging, and variable valve timing. Again, this is mostly caused by Ford's failure to make these features optionally available on production Mustang V8s.
On the other hand, Mustang tuners such as Roush have had virtually no non-Ford-based domestic competition for many years. Only just recently have "pony cars" from Chrysler and GM been available for tuning and their impact on the Mustang tuner market is not known.
And some of Roush's lower-performance packages sell in that huge chasm between the pedestrian Mustang GT and the dealer-gouge-o-rama known as the Shelby GT500.
Clearly, if Roush-style modifications were added on the Flat Rock production line, the net unit cost of the vehicles should be lower.
But would that translate into a lower MSRP?
It hasn't with the Shelby GT500. Therefore, there's little hope that the savings would be passed onto the customers.
Everyone in the supply chain of performance cars is charging a premium for high-performance. There are seldom any rebates or employee pricing or "special deals" as with ordinary "appliance" sleds.
Why does everybody gouge high-performance customers? They do this because they know that no one NEEDS a high-performance car, but many desperately WANT them. Some high-performance Mustang buyers have dreamed about a "hot pony" for literally decades.
Thus, new high-performance vehicles seldom become commodities. There's simply little meaningful competition for "tuner-type" muscle cars. Corporate Average Fuel Economy standards artificially restrict supplies and work as a profit/price-support program for performance models. And why go to the risk and effort to sell ten cars to net $10,000 when you can sell one at $10,000 net?
This endemic price gouging is causing many potential customers to wholly miss what's left of the Second Supercar Era.
Sure, that's unfair to Ford's loyal and long-suffering "Total Performance" fans, but that's how it is. Roush is merely caught up in that bad but prevailing system.
If Roush cars are judged against objective performance measures, there are assuredly cheaper ways to go as quick and fast. Most involve getting ones hands dirty and making compromises in driveability and reliability, jettisoning warranty coverage, or buying a non-Ford product.
Apparently for some Roush customers, the tradeoffs aren't worth the cost savings.
Truth With Speedzzter wishes Roush the best in its tuner car efforts. However, Truth With Speedzzter wonders whether Roush's Mustangs provide enough "bang-for-the-buck."
Labels: 2010 Mustang, Modular V8, Roush, Second Supercar Era, Shelby GT500, turbo