FORD WORLD DIGEST: FPG'S CLOR UNLOADS ON IMPORTS
[Get the latest "Truth With Speedzzter" here]
John M. Clor, Communications Manager for Ford Racing's Ford Performance Group unloaded on the rationalizations behind consumers purchasing import (invader) autos in his latest "Motor City Musings" column in "Mustang Enthusiast" magazine.
Clor's column, entitled "Reality Check," in the January 2010 issue of Mustang Enthusiast contains the normal disclaimer that his views do not represent the viewpoint of the mothership, Ford Motor Company, etc. But Clor's column is about as hard-hitting as any statement from a Detroit 3 official about how the shift to imports is killing the American auto industry.
Clor's piece teems with frustration. Of course, part of the job for any "communications manager" is to rebut the steady anti-American drumbeat of the "appliance motoring," consumerist and "buff book" press. But Clor's "Reality Check" takes advertising spin to a deeper, more personal direction. The reader can feel the intellectual and emotional offense that the shopworn justifications myopic American consumers voice for buying Asian vehicles.
For example, Clor rebuts the popular "now built in America" cannard:
Although Clor's essay isn't free of rhetorical cliches (he even uses the antique 1980's "Valley Girl" phrase "Gag me with a spoon" -- whatever that means), the points he makes ought to the the points Ford is making. Alas, Ford's advertising bosses would rather sound like they're campaining for membership in the Trialateral Commission than aggressively defending the turf of the last surviving publically-traded American automobile company (GM and Chrysler essentially died when they became wards of the Obama Administration and extensions of the Government).
Truth With Speedzzter has long told it as it is -- American assembled "transplants" are invaders and those who assemble and market them are collaborators with the invasion. The folks who shamelessly promote and profit from the invasion, such as Joe Gibbs Racing, Michael Waltrip Racing and a host of greedy new car dealers are selling out their home country. They aresimply are trators to the best interests of our economy. And the dupes (consumers) who put narrow self-interest ahead of our national interest are little better.
At least Mr. Clor has the guts to point out the "insanity" of handing our industrial base over to the Asians. Too bad his employer apparently lacks the same.
[Get the latest "Truth With Speedzzter" here]
John M. Clor, Communications Manager for Ford Racing's Ford Performance Group unloaded on the rationalizations behind consumers purchasing import (invader) autos in his latest "Motor City Musings" column in "Mustang Enthusiast" magazine.
Clor's column, entitled "Reality Check," in the January 2010 issue of Mustang Enthusiast contains the normal disclaimer that his views do not represent the viewpoint of the mothership, Ford Motor Company, etc. But Clor's column is about as hard-hitting as any statement from a Detroit 3 official about how the shift to imports is killing the American auto industry.
Clor's piece teems with frustration. Of course, part of the job for any "communications manager" is to rebut the steady anti-American drumbeat of the "appliance motoring," consumerist and "buff book" press. But Clor's "Reality Check" takes advertising spin to a deeper, more personal direction. The reader can feel the intellectual and emotional offense that the shopworn justifications myopic American consumers voice for buying Asian vehicles.
For example, Clor rebuts the popular "now built in America" cannard:
[T]he worst excuse of all -- "But my import was built in the U.S. by American workers, for it's better for us than a domestic car built in Mexico or Canada" -- is pure insanity! Try to understand that the assembly process is the last and least time-consuming step in the development of any single new vehicle. Most of the billions of dollars it takes to design and develop a new car lineare long spent before a single vehicle rolls down an assembly line.
Trying to justify the purchase of an import car because it's built here is akin to trying to justify the purchase of imported oil because it's refined here (with refining also the last and least-demanding step of producing fuel) Either way, the bulk of the cash we spend heads overseas. . . .
Although Clor's essay isn't free of rhetorical cliches (he even uses the antique 1980's "Valley Girl" phrase "Gag me with a spoon" -- whatever that means), the points he makes ought to the the points Ford is making. Alas, Ford's advertising bosses would rather sound like they're campaining for membership in the Trialateral Commission than aggressively defending the turf of the last surviving publically-traded American automobile company (GM and Chrysler essentially died when they became wards of the Obama Administration and extensions of the Government).
Truth With Speedzzter has long told it as it is -- American assembled "transplants" are invaders and those who assemble and market them are collaborators with the invasion. The folks who shamelessly promote and profit from the invasion, such as Joe Gibbs Racing, Michael Waltrip Racing and a host of greedy new car dealers are selling out their home country. They aresimply are trators to the best interests of our economy. And the dupes (consumers) who put narrow self-interest ahead of our national interest are little better.
At least Mr. Clor has the guts to point out the "insanity" of handing our industrial base over to the Asians. Too bad his employer apparently lacks the same.
Labels: Ford Mistakes, Ford Performance Group, imports, John M. Clor, Mustang Enthusiast
posted by Editor at 05:37
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