IS THE SOUTHERN 500 A MICROCOSM OF MULALLY’S FORD?[Get the
latest “Truth With Speedzzter” here]
General Motors is careening toward bankruptcy faster than a napalm-covered snowball on a greased hillside.
But you couldn’t tell it Saturday night in Darlington. The latest “renewal” of the
Southern 500 proved to be another
Appomattox for Ford’s FUNNYCar-of-Tomorrow Fusions.
To add insult to injury,
former Roush-kat-teer Mark Martin glided a
Hendrick “[W]Impala” to victory over a phalanx of Hendrick affiliated Chevrolets in the top seven positions.
Darlington is universally acknowledged as a drivers track – the “Lady in Black” and the “Track Too Tough To Tame.” So how did Ford’s yeoman group of drivers do?
Roush-Fenway ended up with a few haulers full of wrecks and only a couple of spots near the tail end of the top ten.
1.
Roush-kat-teer Greg Biffle drove the best Ford to eighth. Although Biffle lead the most laps, a particularly vicious “Darlington Stripe,” pit strategy, and track position relegated him to also-ran status. He even finished behind rookie part-timer and Talladega demolition derby winner Brad Keselowski!
2.
Matt Kenseth dropped from the front row to tenth in a forgettable drive.
3-4.
David Ragan and Cousin
Carl Edwards sufficiently partook in the record-setting Southern 500 caution-fest to end up (or shall we more properly say END DOWN) in the thirties. (This time, Cousin Carl didn’t need Keselowski’s help to finish towards the back)
5.
Jamie McMurray finished as the last car on the lead lap in twenty-second.
The only other Fords were driven by
Paul Menard (15th) and
Bobby Labonte (18th).
Not so good.Jay Hart opined “Not since Michael Jordan, Magic Johnson and Larry Bird donned the red, white and blue to humiliate the world on a basketball court in Barcelona has one team dominated its competition quite like Hendrick Motorsports is doing now.” He could have easily have written the converse about Ford’s underfunded, undersized and undermanned NASCAR efforts.
Mark Martin virtually has said it:
“When I go over to that shop, I feel like I’ve gone to NASA and they’re getting me prepared to go to the moon . . . Every detail is handled as if it’s the most important thing in our race. It’s just really, really cool. It’s quite an experience for me to get to be a part of it at this point in my career.”The bitter pill for Ford Racing fans is that had Ford been able or willing to accommodate Martin’s now-forgotten desire for a part-time schedule in a competitive car, he might still be driving for the Blue Oval. On the other hand, few believe that if Martin were still driving for Roush-Fenway that he’d already have two victories in 2009.
At least
Ford traitor Jeff Gordon didn’t win another Southern 500 to tie Ford-ex
Cale Yarborough’s win record.
(Curiously, although Cale bookended his NASCAR career in Fords, his most notable years were in Junior Johnson’s Chevrolets – which, of course, were the direct result of Ford’s myopic abandonment of Holman-Moody, Cale, and Junior Johnson in the 1970s. However, Cale appeared in the Fox Television’s Southern 500 pre-race show wearing a
Honda hat. So much for brand loyalty . . . .)
Speaking of Honda, open wheel racing wasn’t any better for Ford Racing fans this past weekend.
Although qualifying for the
“Greatest Spectacle in Racing” – the Indianapolis 500 – is now so unimportant as to be relegated to some cable channel that is apparently available in about 1 of every 100 cable television homes, Ford has been gone from Indy so long that what happens there has no meaning. General Motors did, however, display a whole row of “official” Camaro pace cars. And every car in the “spectacle” will be powered by Honda. There will be a Ford or two in the parking lots.
The
Spanish Grand Prix was another
Brawn GP 1-2 finish. Ford has also been gone so long from F1 that few will remember that
Ross Brawn found his initial success at Benneton-Ford. Incidentally, before Benneton-Ford, Brawn was first “discovered” by Jaguar -- back in the days when the mangy kitty contested international sports car events, such as the 24 Heurs Du Mans. Who knows what would have happened had Ford’s Racing bosses kept the brilliant Brawn applying his legendary skills to Fords?
The bottom line is that if success in racing is a matter of having the right people in the right places with the right resources, bankrupt Chevrolet (through Hendrick), Honda and upstart Brawn GP have each been doing a much better job of it. On the business side,
Ford continues to move with full force to convince everyone that Alan Mulally is the right person in the right place with the right resources. The energetic Mulally, according to the latest Fortune puff-piece is a frenzied mass of color-coded, data-intensive, no Blackberry, no excuses, no cross-talk, 12-hours-a-day continuous action. His somewhat minimalist product strategy is apparently to concentrate on “One Ford” multinational platform sharing, deproliferation/simplification, “quality,” and profitability in smaller, value-added cars -- mostly powered by electricity or downsized EcoBoost engines. Given Ford’s continuing losses, this is probably about all anyone helming Ford could muster at the moment. Still, that Mulally’s managing it with an ever-present Mayberry grin and no
Obama Car Czar Central Committee oversight during this great depression of light vehicle sales is no small accomplishment.
The
Fortune article, of course, makes scant mention of the enthusiast side of FoMoCo. Readers are left wondering whether Mulally even has any meetings, charts, or color-coded reports on Mustang or Ford Racing. Like Robert McNamara fifty years ago, high-Performance is not one of Mulally’s index-carded core values. Nor is overt respect for Ford’s V8 and motorsports traditions. Nothing in his professional background indicates any understanding of this core constituency of Ford. After all, he drove a somnolent Lexus before he arrived in the Glass House. And he’s left virtually all of the public Ford Racing duties to board member Edsel B. Ford II.
Is Mulally even aware that
Mustang has fallen significantly behind both Camaro and Challenger in the most important measures of street performance (even if only until the
Coyote V8 comes on-line)? And if so, why would he let it happen on his watch when on-the-shelf supercharged alternatives could have prevented it? Will the
Coyote V8 be given a chance to put Mustang back on top one last time before Corporate Average Fuel Economy regulations likely kill all the fun for a generation or more? Will there be an EcoBoost V8?
Does Mulally understand that
V8s and RWD are essential to the Mustang heritage, or will he be seduced by the bean-counters and appliance motorist bureaucrats who almost saddled us with the
hideous FWD MazdaProbeStang twenty years ago?
Does Mulally even have a plan to turn around Ford’s underperforming racing operations?
Does he have any appreciation of GM Performance Parts’ advantage in the repower market?
Does he understand the indispensable importance of a strong factory parts program and niche market specials in homologation of parts and engines for grassroots motorsports?
Is he aware of GM’s huge advantage in many forms of grassroots motorsports?
Does he have the right people in the right places with the right resources to compete in these critical, brand-sustaining, loyalty-building niches and programs?
Just like racing at Darlington, whether “Mulallyism” will work (and how well) depends a lot on forces beyond FoMoCo’s control. Will appliance motorist Americans pay more for value-added, European-quality small cars, or will they abandon American cars in increasing numbers for cheaper soulless Asian “commodity” sleds?
Will possible nationalization of GMAC give “Government Motors” and FIAT-Chrysler a huge advantage in financing? Will the U.A.W.’s plea to “turn off lights in Tokyo and Seoul” end up in a trade war? Will the $7,800,000,000.00 loss by the Evil Empire (Toyota) awaken them to a new round of brutal predatory moves?
Are we in for a “lost decade” of stagflation and constrained credit?
Will Ford’s bloated and greedy dealer network offset advances in product?
Has Ford’s failure to adequately tend the youth market for a generation written off millions of vehicle purchasers for a lifetime?
Will
Ford’s myopic shilling for a “Cash for Clunkers” bailout alienate vintage vehicle collectors, hot rodders, and enthusiasts?
Will the import-centric automotive press give Ford’s new products a fair shake?
Are these outside forces “too tough to tame?” It is alarming that according to some estimates, Ford only stands to gain one in every four sales lost by GM and Chrysler.
Losing seventy-five percent of the “conquest” sales to the invaders is even worse than Ford’s disappointing record against the Hendrick Chevrolet juggernaut. It is emblematic of Ford’s decades of uncompetitiveness in certain market niches and the built-up brand capital of the predatory invaders.
Thus far, Mulally’s sold a lot of chair shuffling, reductions-in-force, and blue sky futurism. While thankfully Ford is not in as bad of shape as its crosstown rivals (much because of Mulally’s cash-conserving/mortgage-for-the-future instincts), it is not clear whether Ford’s next generation of value-added cars will reverse the flow of red ink.
However, if the current Mustang/Camaro/Challenger and Hendrick/Roush-Fenway battles are any indication, Ford still may not have learned how to throw a knockout punch. Or dominate. Or cross the finish line first when conditions are “too tough to tame.”
Labels: "Cash for Clunkers", 2010 Mustang, High Performance, Mark Martin, NASCAR SPRINT CUP, Southern 500