MUSTANG IS THE NUMBER ONE CAR TEENS WANT
[Get the latest "Truth With Speedzzter" here]
The elite automotive press often makes it seem like only Japanese invader cars are the only ones popular among America's "Fast and Furious," video-game-saturated teen drivers.
Think again.
According to a recent survey reported on Forbes.com, three of the top ten most popular vehicles among teens are Fords. And the most popular vehicle of all? Ford's Mustang!
This is not a new position for the lead ponycar.
Unfortunately, some parents who buy cars for their young drivers don't seem to be as enamored with Ford's iconic ponycar.
However, this survey shows that many of America's kids aren't ready to quietly acquiesce to the Prius-ification of the American highway. Soulless, government-approved FWD Obamamobiles haven't yet captured the hearts and minds of our next generation of drivers.
For Mustang brand manager Allison Revier and the others charged with nurturing the Mustang legacy, it is critical that Mustang be kept true to its legendary V8, RWD heritage and not be diluted into a FWD ProbeStang gelding.
This will be hard under the crushing burden of the Obama Administration hikes in the Corporate Average Fuel Economy standards. However, Mustang is a defining, aspirational model for Ford. Much like some Harley-Davidson motorcycles, Mustang provides an iconic canvas for self-expression. It has strong cross-generational appeal. It is the spiritual successor to the '32 Ford V-8 as a foundation of grassroots motorsports.
Even though most of the current Mustang powerplants (excluding the hyper-exclusive Shelby GT500) are way down on power to GM's Camaro and other competitors, the Mustang remains the true heart and soul of the Ford Motor Company. Other Fords may sell in greater volumes, but the Mustang is the one that Fordophiles care about.
Jim Farley, Ford Group Vice President of Marketing and Communications, told 0-60 Magazine that "The Ford Mustang is one of the world’s most beloved automotive and cultural icons . . .Since April 17, 1964, it has been a symbol of American freedom and fun.”
Thankfully, many of the kids still "get that."
[Get the latest "Truth With Speedzzter" here]
The elite automotive press often makes it seem like only Japanese invader cars are the only ones popular among America's "Fast and Furious," video-game-saturated teen drivers.
Think again.
According to a recent survey reported on Forbes.com, three of the top ten most popular vehicles among teens are Fords. And the most popular vehicle of all? Ford's Mustang!
This is not a new position for the lead ponycar.
Unfortunately, some parents who buy cars for their young drivers don't seem to be as enamored with Ford's iconic ponycar.
However, this survey shows that many of America's kids aren't ready to quietly acquiesce to the Prius-ification of the American highway. Soulless, government-approved FWD Obamamobiles haven't yet captured the hearts and minds of our next generation of drivers.
For Mustang brand manager Allison Revier and the others charged with nurturing the Mustang legacy, it is critical that Mustang be kept true to its legendary V8, RWD heritage and not be diluted into a FWD ProbeStang gelding.
This will be hard under the crushing burden of the Obama Administration hikes in the Corporate Average Fuel Economy standards. However, Mustang is a defining, aspirational model for Ford. Much like some Harley-Davidson motorcycles, Mustang provides an iconic canvas for self-expression. It has strong cross-generational appeal. It is the spiritual successor to the '32 Ford V-8 as a foundation of grassroots motorsports.
Even though most of the current Mustang powerplants (excluding the hyper-exclusive Shelby GT500) are way down on power to GM's Camaro and other competitors, the Mustang remains the true heart and soul of the Ford Motor Company. Other Fords may sell in greater volumes, but the Mustang is the one that Fordophiles care about.
Jim Farley, Ford Group Vice President of Marketing and Communications, told 0-60 Magazine that "The Ford Mustang is one of the world’s most beloved automotive and cultural icons . . .Since April 17, 1964, it has been a symbol of American freedom and fun.”
Thankfully, many of the kids still "get that."
Labels: 2010 Mustang, Allison Revier, CAFE, Ford Motor Company, Fuel Economy, FWD Mustang, Jim Farley, Obamamobiles, Prius
posted by Editor at 15:59
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