Tuesday, June 15, 2010

THE FORD IN SHORTEST SUPPLY IS LINCOLN'S TOWN CAR

By Cammie.

According to Forbes.com America's Hardest-to-Get Ford is a Panther on death row: Lincoln's RWD Town Car The average day supply of Town Cars in inventory is 26.

While I find it hard to believe that the Town Car is in shorter supply than SVT's Raptor and Shelby GT500, I'm not surprised that there's still life left in the last of the "real" Lincolns. To many, there is simply no substitute for a properly-refined, anvil-tough RWD, body-on-frame (BOF) vehicle. Lincoln Town Car has long been the preferred vehicle for the urban "black car" commercial trade, as well as the only choice for fans of traditional "American" luxury cars.

Alan Mulally and Billy Ford's CAFE-driven "green" makeover of Ford has been hard to take for lovers of traditional cars. Mulally and Ford have denied Lincoln's "Townie" any advertising. They've refused to offer Marauder DOHC or Coyote engines. They've kept the same styling for what seems like eons. And after starving it, they've slated it for extinction.

Ford seems to have learned nothing from GM's mid-1980s debacle. Back in the Reagan years, GM decided to kill off almost all of its RWD BOF cruisers in search of profits and CAFE efficiencies. This myopic mistake drove thousands of customers to Lincoln-Mercury.

Ford's mismanagement of the Panther is soon to pay analogous dividends. The irony is that the Volvo-derived six-cylinder D3s that are replacing the storied Panther really don't yield much better economy or performance than could be achieved with a properly set-up RWD BOF. The Taurus-derived replacements are too heavy, too complex, and much more diffcult to repair. Even as RWD remains the preferred standard in the luxury class and among many fleet buyers, Ford is moving head-over-heels away from it. That's just stupid.

The last of the "real" V8 Lincolns is in short supply. Get one while you still can.

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