Thursday, March 12, 2009

SHELBY'S "UNIQUE-LESS" SOLUTION TO THE "ELEANOR" PROBLEM

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The cratering of Shelby licensee Unique Performance was clearly a black eye for the celebrated Shelby "brand."

Several commentators, including "Truth With Speedzzter" wondered what Shelby would do to help the scores of consumers who wanted and partially paid for a "continuation" 1960s Shelby Mustang, but were left holding an expensive empty bag when Unique folded.

Now we know the answer.

PRESS RELEASE:

Carroll Shelby Licensing Grants License to Complete Shelby Cars for Unique Motorcars Former Customers

LOS ANGELES, Mar 10, 2009 (BUSINESS WIRE) -- Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (Pink Sheets: CSBI), has entered into license agreements with Kustom Classics of Fort Worth and Riley Performance Motorcars of Valley View, Texas, to allow completion of the continuation Shelby GT500SE and GT350SR cars contracted for by the former customers of Unique Performance and Unique Motorcars. Each completed car will receive an official Shelby continuation serial number and inclusion into the Shelby Worldwide Registry. Unique Performance/Motorcars filed a Chapter 7 bankruptcy petition in Texas Federal court in 2007.

Though the completion of these cars will be at the owner's expense, Carroll Shelby Licensing will extend this license royalty free, in an attempt to ease the financial pain of Unique Performance's failure to deliver their customer's cars as contracted. In spite of Unique Performance's failure to deliver their customer's cars as contracted, customers who want to complete their Shelby vehicle through one of the two North Texas shops can contact either shop for details.

"Carroll Shelby Licensing struck this agreement on behalf of customers who contracted and paid Unique Performance for continuation Shelby cars but did not receive them," said Carroll Shelby Licensing president John Luft. "Many of them asked us for permission to complete the build of their Shelby. We found two qualified and experienced shops that can finish the cars to Shelby specifications. This offer is being made royalty free from Carroll Shelby Licensing to help Unique's customers who truly want a Shelby to fulfill that dream."

The two shops will build vehicles to Shelby specs for customers that paid Unique Performance for Shelby continuation cars; no new vehicles can be built and sold under this agreement. The shops can locate a donor vehicle or convert a customer owned one. A build of materials and inspection by Shelby Automobiles and Carroll Shelby Licensing representatives is part of the program, but customers must assume the cost to build the cars. Individuals who paid Unique Performance a deposit for a Shelby car can contact either shop for details and requirements. Kustom Classics can be reached at (817) 492-4441 ( www.kustomclassics.com) and Riley Performance Motorcars is at (214) 587-5323 and www.rileyrpm.com.

About Carroll Shelby Licensing

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. In 1998, he founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843 or visit www.shelbylicensing.com.


At least its more than a cold shoulder. But it appears that Shelby Licensing will not outlay any cash to help Unique-ly jilted Eleanor depositors recover any of the money they've already spent.

Hopefully Carroll Shelby and his agents will be actively supervising this latest "continuation" plan.

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