Tuesday, February 10, 2009

'YODA BLOWS $4.95 BILLION

[Get the latest "Truth With Speedzzter" here]

More evidence that the formerly invincible Toyota is vulnerable to the "bear market" for light vehicles, is a story posted by the Automotive News

TOKYO -- Cascading red ink in North America and Europe prompted Toyota Motor Corp. today to forecast an annual loss three times greater than what it had projected earlier and seek $5.5 billion in cost cuts.

The world's largest automaker now says its first annual operating loss in seven decades will be ¥450 billion ($4.95 billion) for the fiscal year that ends March 31.


Undoubtedly a fair portion of that cascade of red ink is from 'Yoda's decision to invest heavily in challenging the "Beg 3's" hegemony in the U.S. full-size light truck market.

Reportedly, Toyota will seek to cut costs in research and development, which will pay negative dividends in 'Yoda's quality scores down the road.

Labels: , ,

0 Comments:

Post a Comment

<< Home

WHAT IS THE BIG CUBIC-INCH TURBO BLOG? It is a real-time on-line book about the theory and practice of turbocharging B-I-G CUBE V8 Engines.

what is this?

Tell me when this blog is updated. . .

  • Copyright 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2017. All Rights Reserved. The BIG-CUBIC INCH TURBO BLOG may be quoted with attribution and/or linking to the original post at "THE BIG CUBIC-INCH TURBO BLOG", subject to the Fair Use provisions and limitations of U.S. Copyright law. The trademarks and service marks appearing herein are the property of their respective owners and "Truth With Hydra and Cammie: The Lifter Sisterz" and its predecessor are not affiliated in any way with the holders of these trademarks and service marks. Such trademarks and servicemarks appear herein under the Fair Use provisions of U.S. copyright law. Truth With Hydra and Cammie claims no copyright interest in photos, videos, and articles linked here from internet sources. All materials linked here are for a non-commecial purpose and appear herein under the Fair Use provisions of U.S. copyright law.