Wednesday, July 12, 2006

EDWARD LAPHAM LAMPOONS "OKIE" MG PLAN

Calling Nanjing Automotive Group's bold plan to assemble MG TF sports cars in Ardmore, Oklahoma "at first . . . absurd," Automotive News Executive Editor Edward Lapham ripped the 12 Jul 06 announcement in his daily commentary.

Among Lapham's jabs . . .

"Maybe "Sooner" or "Okie" has some important meaning in Mandarin."

"Don't forget that Oklahoma is near Nebraska." [Uh, Gee Ed . . . ever heard of that huge slab of endless prairie between Oklahoma and Nebraska called . . . KANSAS?]

"I have this haunting image of the aid proposal landing on some big shot's desk at the Capitol in Oklahoma City … with the M and the G transposed."

Lapham hopes the "desperate for a car plant" "Okies" wrote a better deal than did the hapless foreign governments who were taken to the cleaners by Malcolm Bricklin and the late John Delorean with other failed sports car assembly schemes.

Cute, albeit stereotypical, jokes from a consumate "old Detroit" insider.

Still the real proof-of-concept test will be when the "bash-it-'til-it-fits" [according to Lapham] Oklahoma-built MGs start rolling into the market in 2008.

posted by Editor at 14:36

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