Fordboldmoves.com: Day 2
Ford posts several stories for "comment" at www.fordboldmoves.com. Ford suggests its new openness and interactivity is a bold move aimed at honest conversation and unvarnished truth. Yet the number of comments and the dates and times of the comments indicate that Ford is highly moderating the content.
Obviously, Ford wants to avoid a web fiasco such as the one GM created with the infamous "make your own commercial" mess. Thus, everyone expects Ford to screen out the spammers, the one-issue activists, the profane and the obscene, and perhaps some disgruntled "lemon" owners. But the slow and restrictive nature of the "allowed" comments (not to mention that most are just paeans to Ford's inherent greatness that resonate almost like advertising copy) undercuts Ford's messages of candor and transparency.
Surely all of Ford's "Way Forward" "DNA experts" understand that metamessages are important. It sends the WRONG message to solicit candor on the one hand while squelching it with the other.
Hopefully FoMoCo will get this glitch fixed . . . otherwise www.fordboldmoves.com will go down as just another over-managed publicity stunt.
Ford posts several stories for "comment" at www.fordboldmoves.com. Ford suggests its new openness and interactivity is a bold move aimed at honest conversation and unvarnished truth. Yet the number of comments and the dates and times of the comments indicate that Ford is highly moderating the content.
Obviously, Ford wants to avoid a web fiasco such as the one GM created with the infamous "make your own commercial" mess. Thus, everyone expects Ford to screen out the spammers, the one-issue activists, the profane and the obscene, and perhaps some disgruntled "lemon" owners. But the slow and restrictive nature of the "allowed" comments (not to mention that most are just paeans to Ford's inherent greatness that resonate almost like advertising copy) undercuts Ford's messages of candor and transparency.
Surely all of Ford's "Way Forward" "DNA experts" understand that metamessages are important. It sends the WRONG message to solicit candor on the one hand while squelching it with the other.
Hopefully FoMoCo will get this glitch fixed . . . otherwise www.fordboldmoves.com will go down as just another over-managed publicity stunt.
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